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BURGER KING - THE CHILL SAUCE SELECTION

Starting on the most foolish day of the year, we’ll tackle this stressful issue and help people loosen up. For 20 days, from April 1st to April 20th, we’ll offer a limited edition CBD-infused Chicken Dipping Sauce Selection that’ll be available only on the BK App and can be picked up at selected restaurants in ten of the most stressful cities in America.

The stressed BK fans will be able to put themselves at ease by measuring their heart rate variability using the BK App, which will generate a profile of their stress level and unlock our Chill Sauce Selection.

REGIONAL ADDY 2020 | SILVER

REGIONAL ADDY 2020 | BRONZE

Art Director: Van Pham & Remy James

Copy: Alberto Cuadra

Illustrator: Phoebe Rothfeld

 

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